Amazon to promote extra devices in Whole Foods shops – tech2.org

Amazon to promote extra devices in Whole Foods shops

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Image: Denver Post by way of Getty Images

2016%2f09%2f15%2f63%2fhttpsd2mhye01h4nj2n.cloudfront.netmediazgkymde1lza2.9eedcBy Patrick Kulp

Whole Foods consumers will quickly be capable to choose up Kindles and Fire TVs with their kale and Fiji water.

Amazon mentioned Thursday it’s going to promote its full line of electronics at greater than 100 supermarkets this vacation season, together with tablets, e-readers, residence badistants, and televisions. 

It additionally plans to open a number of pop-up shops at choose Whole Foods places, the place consumers can check Alexa-enabled units and study Prime memberships.

The transfer does not come as a lot of a shock. Amazon likes to make use of its brick-and-mortar shops as advertising fronts for its devices, and execs mentioned on an earnings name final week to count on to see extra of Amazon’s affect creeping into the shops. 

Amazon not too long ago launched a number of latest units, together with a number of new Echo fashions and an up to date model of its Fire TV, and it’ll possible be pushing them onerous.

The firm has already been promoting its line of voice-activated audio system at Whole Foods shops since Amazon formally took over in August after sealing a $13.7 billion-dollar deal.

The on-line buying big is making its mark on the natural grocery chain in different methods as properly. It’s within the strategy of rolling out a system that can make its Prime program the official rewards service for promotions and reductions. And Amazon lockers and supply pick-up factors have begun to seem at varied places.

Amazon additionally prolonged its rising brick-and-mortar community by way of a deal it signed with Kohl’s this fall. The partnership permits Amazon to promote its devices within the chain’s shops and facilitate free returns for on-line purchases. 

Moves like these show that the advertising worth of bodily show house stays sturdy, even at a time when extra consumers than ever are shifting on-line.

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