Amazon e-commerce giant Amazon recorded its biggest shopping day on Cyber Monday, surpassing the Prime Day record earlier this year.
While the revenue figures were not immediately available, the company said that customers ordered more than 18 million toys and 13 million fashion items between Black Friday and Cyber Monday. Throughout what the company calls "The Turkey 5" (thanksgiving until cyber Monday), buyers bought more than 180 million items.
On Prime Day in July, it is estimated that Amazon's sales have been approximately $ 4.2 billion in the 36-hour marketing momentum. That was 33 percent more than the previous year.
According to Cyber Monday in general, consumers paid around $ 7.9 billion, according to Adobe Analytics.
These are the most popular products that buyers bought from Amazon during Turkey 5:
The eco point
Amazon's Echo Dot is a voice-controlled "smart speaker" that connects to Alexa, allowing users to make phone calls, set timers, connect to smart devices at home, and play music, among other things.
The product is currently sold for $ 19.99 on the e-commerce giant's website.
AncestryDNA: Genetic Testing Ethnicity
Consumers also rushed to take the AncestryDNA consumer DNA test, which can estimate the ethnicities of users in more than 350 regions around the world. It also provides recent migration routes from the ancestors of the users.
This product is currently priced at $ 59.00 on Amazon, below $ 99.
Bose QuietComfort 25 Earphones with acoustic noise cancellation for Apple devices
In the electronics category, the Bose QuietComfort noise canceling headphones were among the most popular products.
The best seller was the version compatible with Apple products. Users can not only listen to music and block outside noise with the product, they can also make calls.
Starting on Tuesday, buyers could buy these headphones on the Amazon site for $ 299.00.
"Becoming" by Michelle Obama
The memory of former first lady Michelle Obama was another sales success during Amazon's Turkey 5. The book, which was recently published, details Obama's personal experiences through his role in the White House.
The book currently costs $ 19.50, a 40 percent discount, according to Amazon.
The iconic Jenga table game was another of the site's best sellers. The game consists of stacking a tower of wooden blocks.
Instant Pot DUO60 – 6 Quart
The Instant Pot Duo is an intelligent programmable electric cooker that can accelerate cooking up to six times, according to the company.
The product was listed at a 30 percent discount starting on Tuesday.