Amazon pop-up outlets to open in Whole Foods shops – tech2.org

Amazon pop-up outlets to open in Whole Foods shops

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Amazon unveils new Alexa devices

Amazon is constant its pop-up retailer spree, and it is subsequent vacation spot is an apparent one: Whole Foods.

The tech large on Thursday introduced that it’s going to open 5 Amazon pop-up shops at varied Whole Foods areas forward of the vacation buying season.

The pop-up outlets will enable prospects to check out Amazon units, akin to Echo sensible audio system and Fire tablets, and study companies like its Prime membership, which incorporates free two-day delivery and entry to music and video content material.

The outlets, which shall be staffed by Amazon workers, open subsequent week in Illinois, Colorado, Michigan, Florida and California.

Related: Amazon outlets to open inside some Kohl’s shops

The transfer is in keeping with Amazon rising its presence in retail shops and most lately, Whole Foods. In August, Amazon (AMZN, Tech30) acquired Whole Foods for $13.7 billion. The firm has since minimize costs on the grocery chain and showcased its devices at some shops. On Thursday, Amazon mentioned its units are presently accessible at greater than 100 Whole Foods shops.

In October, Amazon launched “smart home spaces” inside 10 Kohl’s shops within the Los Angeles and Chicago areas. In addition to exhibiting off Amazon devices, consumers can e book specialists to put in these units of their residence.

The tech large additionally promote its units at its 13 Amazon bookstores.

Sucharita Mulpuru, an badyst at Forrester, mentioned that is the newest instance of Amazon making an attempt to leverage its Prime membership wherever it might.

“I suspect we’ll see Prime prices or other benefits coming to Whole Foods customers soon,” she informed CNN Tech.

Mulpuru sees different latest strikes, akin to Kohl’s accepting Amazon returns at sure areas, as a technique to additional enchantment to prospects.

“Shoppers want to return items to physical stores and Kohl’s is looking for new ways to drive traffic,” Mulpuru mentioned. “It makes full sense for Amazon to make use of [physical] shops and people consumers wherever attainable to make the expertise simpler for its prospects.”

CNNMoney (New York) First printed November 9, 2017: 2:30 PM ET

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