Amazon launches luxury stores, a shopping experience for high-end fashion and beauty


Amazon.com Inc. AMZN,
-0.42%
It was said on Tuesday that it is launching luxury stores, a shopping experience focused on high-end fashion and beauty brands. Available in the Amazon app by invitation only to American Prime members, luxury stores will roll out alongside the Oscar de la Renta, featuring pre-fall and fall / winter collections. Other brands will join in the coming weeks. “With brands sold directly as a ‘store within store’ experience from participating brands in the collection, brands independently make decisions about their inventory, selection and pricing – and merchandising tools for Amazon brands Provides and personalizes content in each of its unique. Voices of the brand, “the e-commerce giant said in a statement. In addition to clothes and accessories, the launch will include video material by model and actress Cara Delevingne. The platform will offer technology such as “View 360,” an interactive feature available on select clothing, which will allow shoppers to view items in greater detail. Amazon’s stock has risen 68% for this year while the S&P 500 index SPX,
+ 1.27%
Has increased by 4.7% for the period.

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