Amazon launches in Australia – CNET – tech2.org

Amazon launches in Australia – CNET



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Ben Fox Rubin / CNET

Australia has spent the last weeks (and months) in a dizzying burst of anticipation and now, finally, the time has come.

Amazon.com.au has been launched.

The world's largest e-tailer sent the fully developed version of its Australian retail site live on Tuesday, finally giving Australian customers a look at what Amazon.com.au will offer. The site has hosted a Kindle store since 2013, but now, Australians can get much more than just e-books.

The store was launched with 23 categories, including electronics, DVD, PC and software, as well as more general products such as clothing, baby and beauty products.

Amazon.com.au also sells Kindle eReaders (previously only available through third-party stores) and the Fire TV Stick – a small device that connects directly to your TV so you can Transmission services such as Amazon Prime Video and Netflix.

Here is the basic summary of what Amazon is offering:

  • 23 product categories, including Kindle and Fire TV
  • Amazon retail offer plus Amazon Marketplace (third-party) sellers)
  • Delivery throughout Australia
  • Free delivery on orders over AU $ 49
  • Delivery of 1 business day to the Eastern Subway for AU $ 9.99
  • Delivery of 1-2 business days to Perth for AU $ 11.99
  • Prime shipping from mid-2018
  • Amazon Alexa voice badistant and Echo speaker launch in early 2018
  • Delivery through a series of logistics partners (Amazon does not specify which delivery services use)

It is a Decent sample for Amazon.com The first trading day of .au as a department store line, but still a fraction of what Amazon offers in the United States. In the USA The retail giant offers everything from fresh food to music and video streaming, as well as the Amazon Echo range of intelligent speakers, with the help of its voice badistant Alexa.

We know that Amazon will release at least some of its Echo Rank in Australia, along with Alexa and Amazon Music Unlimited, at the beginning of 2018 . And we can also expect a delivery of fresh groceries: the company has been quietly hiring for its AmazonFresh business since the beginning of the year, although there is no official launch news on this front.

Amazon Prime and Shipping

The Amazon Prime shipping service has also changed the rules of online shopping, offering unlimited and free deliveries for $ 99 a year, and delivery times of up to two hours in some areas of I know. UU

Now we know Amazon Prime is coming to Australia, but not in time for the launch. Amazon says it will bring the Prime shipping benefits to Australians starting in mid-2018, although it is not yet known what it will cost or what advantages it will offer. Amazon has been able to offer two-hour shipments in the United States thanks to a strong network of dispatch centers. In Australia, the company is starting with a warehouse on the outskirts of Melbourne, so instant gratification could be a free time.

For items "sold and made by Amazon" (compared to third-party vendors) Amazon is promising the following delivery times:

Amazon's quoted shipping times at launch.


Claire Reilly / CNET screenshot

So, from where? There is no doubt that local retailers will see the impact of Amazon: the company registered global sales of $ 43.7 billion for the third quarter of 2017 and experts suggest that it will target discounting retailers Australians by 30 percent . A pre-Christmas launch also means that many Australians will start clicking as the shopping season heats up.

But it's still early for the local site and the enthusiasm is strong: it remains to be seen if the buyers stay for the end. long haul.

& # 39; Alexa, be more human & # 39; : Within Amazon's effort to make your voice badistant more intelligent, talkative and more like you.

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