Amazon launches Alexa-less Fire TV Stick for worldwide customers of its Prime video service


We’re approaching one 12 months since Amazon expanded its Prime video service to over 200 nations internationally, and right this moment the corporate is doubling down on that world viewers with the introduction of a ‘Basic Edition’ of its fashionable Fire TV Stick that ships to over 100 nations.

The firm unveiled a much-improved second-generation model of the product in September, including 4K and HDR help, however, like its predecessor, availability is proscribed to the U.S. initially with little likelihood of hitting a lot of the world. That’s a problem with Amazon needs to marry the dongle with Amazon Prime Video viewers outdoors of its strongest markets.

This new Basic Edition is actually the earlier incarnation of the gadget however with out voice instructions through Alexa. Alexa has been omitted altogether — you’ll notice the shortage of a voice command button on the distant. That’s as a result of Alexa merchandise aren’t but accessible in lots of components of the world, though Amazon has simply begun to ship the Echo to India and Japan will observe quickly because it bids to increase in Asia.

The Basic Edition, just like the earlier Fire TV Stick, comes with 720p and 1080p as much as 60fps video output, Dolby Audio, a 1.three GHz processor, 1 GB reminiscence and eight GB of storage for apps and video games. The value is marketed as $50 — it could differ primarily based on location — which is greater than the $30 first-gen Fire TV stick however lower than the brand new $69.99 mannequin.

It could seem a bit of cheeky that Amazon is charging extra for primarily much less right here — Alexa being the principle distinction — however that is the primary time Fire TV Stick has been accessible for direct transport to many components of the world. So even if you happen to wished a superior mannequin you’d find yourself paying extra — each by way of transport value, and the trouble of getting a product moved to your nation of alternative. This new model additionally contains free transport, one other small bonus.

It’s a logical transfer for Amazon as a result of the Fire TV Stick can drive adoption of Prime Video, however for now however — if you happen to stay in a rustic the place Amazon’s core e-commerce enterprise and the rest of the Prime membership companies aren’t current — it isn’t precisely deal of the century. Google’s Chromecast, one of many closet like-for-like opponents, has native resale choices world in some components of the world however, for a lot of, this new Basic Edition could be essentially the most enticing dongle — even when it isn’t tied to Amazon’s full quota of Prime Video companies.

“Last year, we made Amazon Prime Video available to customers globally, and today, we’re building on that momentum as we introduce Fire TV Stick Basic Edition to new customers around the world. This makes streaming content from apps like Prime Video fast and easy and we can’t wait to hear what customers think,” Marc Whitten, vp of the Amazon Fire TV enterprise, stated in an announcement.

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