Between now and Halloween, Amazon will ship boxes with a new eco-friendly design featuring a large white pumpkin. Customers who draw on the pumpkin and scan the nearby QR code with the phone’s camera to see the pumpkin drawing type come to life through the magic of augmented reality.
According to commodity data analytics company Fastmarkets, online shopping uses seven times more cardboard. E-commerce produced 1.3 million tons of container boards in North America in 2018 – a jump from 1.1 million a year earlier, Fastmark says.
“My goal will be zero packaging of any kind over the next few years,” Kim Hauchens, who leads Amazon’s packaging team, told CNN Business last year.