Amazon Gets Exclusive Thursday Night


The National Soccer League has finalized its new 11-year media rights deal with a pact that runs through 2033 and could be worth more than $ 100 billion.

The league announced Thursday that it will renew television rights with all of its existing streaming partners and add Amazon Prime Video as an exclusive partner for its Thursday Night Football package. It is the first time that a streaming service will offer a full suite of games exclusively. Amazon pays about a billion dollars a year, according to people familiar with the matter. All packages are for 11 years, the league said.

ViacomCBS, Fox, and Comcast (which owns NBCUniversal) are paying more than $ 2 billion per year for their packages, while Disney (which owns ESPN and ABC) will pay about $ 2.7 billion a year, according to people familiar with The issue. Using these numbers, the new NFL deal projects more than $ 100 billion, the richest sports league media deal in the US.

The NFL has not responded to a request for comment to confirm the full amount of the settlements. ViacomCBS is paying $ 2.1 billion for its package and NBCUniversal is paying about $ 2 billion, the lowest of any of the partners, but the highest increase over their previous deal, the people said. NBCUniversal paid $ 1.1 billion for its previous package, including playoff games.

Fox is also projected to pay more than $ 2 billion on his new contact, but will save $ 660 million by forgoing the Thursday Night Football package. Morgan Stanley estimates that the contact will average $ 400 million in annual losses in 2023 when the Fox deal expires.

Disney is paying more for and getting more NFL content, including rights to exclusively stream one international game each year, beginning in 2022, one of the people said. In this agreement, the ESPN network maintains the Monday Night Football package and also has the rights to broadcast two Super Bowls on its ABC network. Disney can broadcast all NFL games that air on ABC and ESPN on ESPN +, the league said.

Disney will now have 23 games up from 17 in its previous deal. ABC will broadcast three Monday Night Football games, which will not be doubles with ESPN because the game times will overlap, one of the people said. ABC will also carry two Saturday games the final week of the NFL season, which could turn into a new Week 18 if the NFL moves forward and adds a week. Disney will also get a new divisional round playoff game, the person said.

“These new media deals will give our fans even greater access to the games they love,” NFL Commissioner Roger Goodell said in a statement. “We are proud to grow our partnerships with the most innovative media companies on the market. Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an era of unprecedented stability to the league and allow us to continue to grow. improve our game. “

The league’s National Football Conference (NFC) games will remain with Fox, and CBS Sports will continue to host American Football Conference (AFC) games and broadcast those contests on its Paramount + service. NBCUniversal will retain the Sunday Night Football package and will use its Peacock service to stream games.

The NFL Super Bowl rotation is as follows:

  • CBS: 2023, 2027, 2031
  • FOX: 2024, 2028, 2032
  • NBC: 2025, 2029, 2033
  • ESPN / ABC: 2026, 2030

The NFL’s Super Bowl Covid-19 in February drew 96.4 million viewers who watched the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9. The game was the lowest Super Bowl seen since 2007 when the Indianapolis Colts played the Chicago Bears. That game drew 93.1 million viewers, according to data from Octagon’s media division provided to CNBC.

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