Amazon is placing its $13.7 billion Whole Foods acquisition to work in time for vacation purchasing. The firms introduced at this time that over 100 Whole Foods areas are actually carrying Amazon gadgets, together with the brand new Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets, and extra at varied shops across the U.S. In addition, a variety of Amazon Pop-Up shops will launch at choose Whole Foods areas forward of the busy purchasing season.
The Pop-Ups will start opening their doorways subsequent week, beginning with Whole Foods Market shops in Chicago, Illinois and Rochester Hills, Michigan on November 13, adopted by Davie, Florida and Pasadena, California on November 14. Then the new Union Station retailer in Denver will add a Pop-Up on November 15.
These Pop-Ups will do greater than promote gadgets, like the opposite shops. Instead, prospects purchasing the Amazon-staffed Pop-Up shops will be capable of check out gadgets forward of buy, in addition to be taught extra about varied Amazon companies, like Amazon’s Prime membership program, and its accompanying Prime Video streaming service.
The Echo gadgets themselves are getting holiday-ready as nicely, and can be capable of reply to new instructions like “Alexa, add Whole Foods Market chocolate truffles to my Thanksgiving list.”
This isn’t the primary time Amazon has leveraged its Whole Foods footprint following the acquisition. Almost instantly after the deal closed in August, Amazon Echo shows started showing at strategic Whole Foods areas across the U.S. They typically even sported tongue-in-cheek indicators that known as the gadgets “farm fresh” and “pick of the season” – a nod to Whole Foods’ deal with wholesome, recent meals.
The new retailer launches can even arrive simply forward of Amazon’s mbadive Black Friday gross sales season, which can embrace reductions by itself shopper electronics, like $20 off the Echo Dot, $20 off the all-new Amazon Echo, $30 off the brand new Echo Plus, $30 off Kindle Paperwhite, $20 off the brand new Amazon Cloud Cam, $20 off Fire 7 pill, and $30 off Fire HD eight pill.
Selling Echo audio system and tablets alongside groceries is a little bit of an odd combine, on condition that Whole Foods isn’t an enormous field retailer like Target or Walmart. Its product lineup past grocery gadgets has been pretty restricted, thus far.
But Amazon’s guess on Whole Foods was not simply to realize bodily areas nearer to prospects’ properties to energy companies like grocery supply and Prime Now expansions, or to supply sooner supply instances. It was additionally to leverage the bigger energy that comes with brick-and-mortar retail, the best way Walmart does at this time. That consists of making Whole Foods a vacation spot for Amazon prospects and Prime members by providing issues like mixed loyalty applications and Amazon Lockers for simpler order pick-ups and returns, for instance.
With the addition of the Amazon gadgets and Pop-Ups, Amazon is clearly hoping to make Whole Foods a vacation purchasing vacation spot, too.