AirPods: Apple’s portable Christmas surprise

Trapped by a gift for the iPhone user in your life? It seems that many iPhone users can expect to find Apple's AirPod under the tree this season, as the stocks of the Siri smart headphones decline worldwide and the & # 39; moment of the iPod & # 39; of the product is coming.

The next wave

see, online and offline retailers in the United Kingdom and the United States seem to be running out of stock of AirPods this season, according to a series of reports.

It means that Apple AirPods and (presumably) Apple Watch are defining portable devices this season.

Given that portable devices are widely viewed as the next generation of IT after the smartphone, Apple's success in putting these products in the hands of real consumers means that it is already building leadership in the post-smartphone era.

a recent note for investors, KGI Securities badyst Ming-Chi Kuo predicted that shipments of AirPods will reach around 26 million to 28 million next year, from around 13 million to 14 million in 2017.

Apple continues to develop in its vision of a congregation of connected solutions focused on the user with an iPhone as the central "brain".

Armed with an Apple Watch and AirPods, users can now access relevant information and useful tools while keeping their iPhone in their pocket. [19659009] Building the trio

Rumors claim that Apple is also developing AR glbades, completing its wearable toys triptych, and Siri enhancements are presented regularly, but since the voice badistant is server-based, people do not they are always aware of them when

You can see the importance of these devices in the recently disclosed decision of Apple to put $ 390 million in Finisar, the company that helps build VCSEL chips that allow the detection of proximity and depth on the iPhone X and AirPods. [19659004] "VCSELs drive some of the most sophisticated technologies we've ever developed," Apple's chief operating officer, Jeff Williams, said in a statement announcing the agreement. Williams promised to "partner with Finisar over the next few years to overcome the limits of VCSEL technology and the applications that allow."

The strong adoption and deep investments like this in Finisar confirm that Apple is already taking a leading position in the smart phone market.

Already selling the most widely used smart watch in the world, the growing interest in AirPods shows that it will soon sell the most used smart headphones in the world.

The future introduction of AR lenses makes possible imagines post-smartphone life.

Towards a new user interface

The strange thing is how little recognition Apple is winning for this. A report from ABI Research recently claimed that Apple will make it a "follower" in the post-smartphone era, even though the company is already making inroads into creating a position in that emerging space.

"In this era & # 39; post-smartphone & # 39 ;, the market is constantly nual forced to provide users with more immersive contact experiences.We will have to develop new interfaces where the voice, artificial intelligence (AI) , the mixed reality, the augmented reality and the gestural experiences can converge, "the researchers said.

That makes sense, and that's why Apple is already developing new user interfaces where voice, AR, AI and gestures become important.

ABI Research also said: "In this post-smartphone era of new ecosystems and experiences, there will be a need for significant investment in underlying technologies and technical expertise, as well as the creation of" telephones intelligent "that can effectively take advantage of these future technologies."

What I do not understand is how these researchers can ignore that Apple has already committed itself in a multi-year effort to ensure that the entire iPhone ecosystem is now 64 bits, and their investments in Siri, the investments in artificial intelligence and the continuous success in the domain of carving in the sector of the existing wearables show that the company is already making these large investments in the required technologies.

The cat's seat for birds

It's a typical Apple maneuver, of course: the company is once again positioning itself in the cat-bird seat from which it can solutions for the post-smartphone era.

The apparent success of this season in the sales of AirPod and Apple Watch suggests that the company is very advanced in this game. Apple will not be a "follower" in a space that is already defining.

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