Ahead of Apple product launch, Bose unveils new wireless earbuds, Smart Glass

Before Apple’s product event next week, where a new Apple Watch, iPad and perhaps new AirPods are expected to be unveiled, Bose announced its wireless earbuds as well as sunglasses with integrated speakers.

Privately held in Framingham, Ma.-based Bose unveiled noise-canceling QuietComfort Earbuds and less expensive Sports Earbuds. The two new products, which are available for pre-order today and go on sale on September 29, retail for $ 279 and $ 179 respectively.

“We spent a lot of time ensuring our new QuietComfort Earbuds were the most effective noise canceling headphones in the ear,” said Mehul Trivedi, category director of Bose Wearable Audio, in a statement. “But they also look incredible and are a joy to wear and use. It’s an unbeatable combination that makes them stand out in front of the industry and makes them every bit a QuietComfort.”

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When the price is factored in, the QuietComfort Earbuds appear ready to compete with Apple’s AirPods Pro and Beats Powerbeats Pro, which both retail for $ 249.

Sports earbuds, which do not offer noise-canceling, can compete with low-level wireless headphones, such as second-generation AirPods or those made by Google or Samsung.

QuietComfort Earbuds feature six hours of continuous listening, with another 12 from the charging case. In comparison, AirPods Pro has up to five hours on a single charge, but up to 24 hours of listening time with the case.

The new QuietComfort Earbuds will come in two colors, Triple Black and Soapstone.


Sports earbuds will feature listening for five consecutive hours and coming in three colors: Triple Black, Baltic Blue and Glacier White.

The new sunglasses, known as Frames Tempo, Tenor and Soprano, are available to purchase today and retail for $ 249.

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Apple will hold its program at 1 pm EST sept 15. Shares of tech giants were trading down about 1% at $ 116.48 in trading on Thursday.

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