"Nine year young with a boastful tongue, Zsa Zsa took a shower of slime while claiming this year's title," said a press release announcing his victory.
Zsa Zsa and owner Megan Brainard from Anoka, Minnesota, will receive $ 1,500, "a very large trophy" and a flight to New York, where they will appear on the "Today Show".
The competition was ruf. Deep bites and awkward tongues were a subject among the 15 household contenders, as were the crazy eyes.
"It was a very difficult decision, we love all the dogs," said NBC News correspondent and judge Jo Ling Kent. "It was a great responsibility, and we are very happy with Zsa Zsa."
Although mocking these scruffy beasts is a lot of fun, the ugliest dog contest in the world is really a noble endeavor.
A function of the Sonoma-Marin annual fair, seeks to demonstrate that "the pedigree does not define the mascot". By raising awareness about the benefits of adoption, "the contest talks about the importance of advocating for the worship of all animals," even those who are not blessed with the look of Lassie's movie star.
Many of the puppies that participated in the contest were rescued from shelters to kill or puppy mills, according to the organizers.
That includes Zsa Zsa, her 2018 queen, who spent five years in a puppy mill in Missouri before being bought by the nonprofit Underdog Rescue.
"From the moment we saw her beautiful face, we knew we would be her home forever," said Brainard. "We are very enthusiastic about her, she deserves it"