Brothers Piyush and Prasoon Pandey will be honored by the Cannes Lions International Creativity Festival, with the San Marcos Lion at the 2018 Festival.
Prasoon Pandey, the younger brother of Piyush is a highly respected director whose name has been repeated in the world ranking of the best film directors. Prasoon is credited for leading the first Indian campaign to win a Lion, for the black coffee of Ericsson in 1996 and is one of the most awarded directors in India.
"The Lion of San Marcos recognizes those who have made a significant and outstanding contribution to creativity in our industry," said José Papa, CEO of Cannes Lions. "Piyush and Prasoon have undoubtedly made the world pay attention to creativity in India, although they are famous, and rightly so, in their homeland, I am delighted that we have the opportunity to celebrate their contributions to our industry in the scenario of Cannes Lions The fact that we honor the achievements of two brothers makes this year the Lion of St. Mark prize especially special. "
Tribute to India
Piyush Pandey paid tribute to India, its clients and colleagues , commenting: "This is a huge, great honor, I feel honored and immensely grateful to the people of India." It is the richness and diversity of this nation that gave my brother and I the opportunity to learn and create good work. I am also indebted to my clients, my colleagues and Ogilvy, who gave me the support and freedom to fly in. Thank you, Cannes Lions for giving all the creative professionals in my country a reason to believe that if Prasoon and Piyush can do it, they can do it too. "
Prasoon Pandey added: "The Lion of St. Mark is absolutely amazing and impressive honor for two 10-15 year old children of Jaipur who were just having fun playing Emperors and Thugs, Dragons and Demons, dreaming stories and presenting them with some friends a lot more imaginative and talented, we were so absorbed in the work that we forgot we were already in our 50s and 60s! This is such a great and humble honor for us, I just hope it does not make the children inside us conscious ".
Piyush Pandey joined Ogilvy & Mather in 1982 and made a name for himself at work for Fevicol, Luna Moped, Cadbury and Asian Paints. In 1994 he was appointed national creative director of Ogilvy & Mather India. Piyush was the first president of the Asian jury at the 2004 Cannes Lions Festival. The government of India awarded him the civil honor of Padma Shri in 2016.
Prasoon Pandey began his career at Lintas Delhi, eventually becoming the director Lowe India creative He established his own production company, Corcoise Films, in 2002.
Piyush and Prasoon will perform with the Lion of San Marcos at the 2018 Festival awards ceremony. The brothers will also take part in an interview organized by Philip Thomas, CEO, Ascential Events at the Lumiere Theater as part of the content program 2018.
Cannes Lions is the annual meeting place of the global creative communications industry and takes place from June 18-22, 2017 in Cannes , France. More information can be found here.
Previous winners of the San Marcos Lion
2017: David Droga, founder and creative president, Droga5
2016: Marcello Serpa, former partner, AlmapBBDO
2015: Bob Greenberg, founder, president and CEO, R / GA
2014: Joe Pytka, director, PYTKA
2013: Lee Clow, president, TBWA Media Arts Lab, director of Media Arts, TBWA Worldwide
2012: Dan Wieden, co-founder and creative director global executive, Wieden + Kennedy
2011: Sir John Hegarty, global creative director, founder, BBH