Amazon increased its unlimited music streaming service by more than 70% over the past year, according to Midia Research data published by the Financial Times. The service currently has approximately 32 million subscribers. However, the report did not clarify whether that includes test subscriptions and paid subscriptions.
Amazon Unlimited Music is still smaller than its larger competitors. The owner of Apple services, Eddie Cue, recently revealed that Apple Music has around 60 million subscribers. Spotify has more than 100 million. Google has offered a variety of streaming services through YouTube that has been closed, redesigned and shuffled, making it difficult to quantify the company's traction with music listeners. In any case, Amazon still has a lot to catch up on.
Midia Research attributes the rapid growth of Amazon Unlimited Music to the proliferation of Amazon Echo smart speakers and other devices with Alexa. While these devices play music from other services such as Spotify, in many cases they are pre-determined to Amazon services. For example, if you ask Alexa to play David Bowie's "Heroes" on a Sonos One speaker, Amazon's music streaming service will be used. You must say "Play David Bowie & # 39; s Heroes on Spotify" to get a different result.
According to an eMarketer report, Amazon accounted for about 67% of all smart speaker sales in the United States in 2018. And that's a big piece of cake: more than a quarter of US adults. UU They had bought a smart speaker before. this year
Commenting on the story, Amazon Music Vice President Steve Boom said: "We are not fighting for the same customers as everyone else … For the industry to reach its full potential, we can not look only for 15 to 22 years " -old. "Up until that moment, data from Midia Research showed that Amazon's service was a bit higher, with 14% of its users over 55, compared to only 4% of Spotify.
However, the rapid growth for Amazon now does not necessarily suggest that the service be more attractive than those of its rivals. Spotify and Apple Music have been in the market much longer, and tend to see diminishing returns on marketing investment as they saturate the market over time. It's also worth noting that Amazon Music Unlimited is cheaper than most rival services. This is especially true if you have Amazon Prime (only $ 8 per month for Prime subscribers) or if you only use Amazon's smart speaker for the list ($ 4 per month), which can also help the service grow.