ABC charges $ 2 MILLION for a 30-second commercial at this year’s Academy Awards


Audiences for award shows have plummeted amid the pandemic with the Grammy Awards and Golden Globes showing abysmal viewership ratings.

Despite the apparent lack of interest from viewers, ABC is asking for $ 2 million to air a single 30-second commercial at this year’s Oscars, according to Variety.

Biggest night at the movies is typically a source of revenue for ad dollars with the 2020 Academy Awards grossing nearly $ 130 million, the outlet added.

Big money: Despite the apparent lack of interest from viewers, ABC is asking for $ 2 million to air a 30-second commercial at this year’s Oscars, according to Variety.

Two sources familiar with the situation confirmed to Variety that ABC, the network that airs the 93rd Academy Awards, is pricing the commercials at approximately $ 2 million each for a 30-second commercial.

The trade noted that, perhaps surprisingly, “the network doesn’t seem to be facing much resistance.”

“Two media buyers with knowledge of Disney’s approach to Madison Avenue say they haven’t recently received pressure-filled calls from ad sales executives eager to dump ad time as the event approaches,” according to Variety.

The multi-million dollar price is on par with recent years, however, those years were not complicated by the coronavirus crisis.

Willing to pay: The trade noted that, perhaps surprisingly, 'the network doesn't seem to be facing much resistance'

Willing to pay: The trade noted that, perhaps surprisingly, ‘the network doesn’t seem to be facing much resistance’

Last year’s Oscars, which occurred shortly before the pandemic closes, hit a record low of just 23.6 million, 6 million less than the previous year.

Between socially distanced and virtual hybrid shows, or virtual / in person, the audience for the awards in 2021 has plummeted and the Academy Awards are expected to be no different.

Earlier this month, the Grammy broadcast, which aired on CBS, had just 8.8 million total viewers across multiple platforms, dropping 10 million since last January.

Shortly before that, the audience for the Golden Globes, which was hosted by Tina Fey and Amy Poehler, fell 60% from the previous year.

“Two media buyers with knowledge of Disney’s approach to Madison Avenue say they haven’t recently received pressure-filled calls from ad sales executives eager to dump ad time as the event approaches,” according to Variety.

After the COVID-19 delays, the 93rd Annual Academy Awards will continue this year without a host and instead producers are ‘making offers’ to the stars ‘who are hoping they will come to present the categories’ during the live broadcast.

The show will be partially streamed in person from Union Station in downtown Los Angeles with a live component taking place at the Dolby Theater in Hollywood.

The Academy of Motion Picture Arts and Sciences and the producers are planning ‘high-profile presenters to distribute the awards on a rotating basis’ during the show, which will reportedly not include a Zoom element unlike most of this year’s award shows. season.

“Our plan is for this year’s Oscars to look like a movie, not a television show,” said the show’s producers Jesse Collins, Stacy Sher and Steven Soderbergh in a statement to Deadline.

Lack of Interest: Earlier this month, the Grammy broadcast had just 8.8 million viewers in total (dropping 10 million since last January) and the Golden Globes audience, which was hosted by Tina Fey and Amy Poehler, fell 60%.

Lack of Interest: Earlier this month, the Grammy broadcast had just 8.8 million total viewers (dropping 10 million since last January) and the Golden Globes audience, which was hosted by Tina Fey and Amy Poehler, fell 60%.

‘We are treating the event as an active movie set, with specially designed test cadences to ensure up-to-the-minute results, including an on-site COVID safety kit with PCR testing capabilities.

There will be specific instructions for those of you traveling from outside of Los Angeles, and other instructions for those of you already residing in Los Angeles. All of this will come directly to you from the Academy to ensure you have a safe and worry-free night (peek into the future?).

Producers are also hoping that a new format could upset the low viewership ratings anticipated, as viewership has dwindled for this season’s awards. The Oscars air on April 25.

And the Oscar goes to: The show will air partially in person from Union Station in downtown Los Angeles with a live component taking place at the Dolby Theater in Hollywood on April 25.

And the Oscar goes to: The show will air partially in person from Union Station in downtown Los Angeles with a live component taking place at the Dolby Theater in Hollywood on April 25.

.

Source link