By Michael Bonebright / DealNews
Cyber Monday is often taken for granted as the less impressive brother of Black Friday, but that is unfair. In fact, until last year, Cyber Monday had been consistently generating more Editors & # 39; Choice offers on the top shelf than Black Friday.
So, what makes Cyber Monday so special? Read on to learn a little more about everyone's second favorite holiday.
Cyber Monday Has Happier Origins
It is not easy to describe the origin of the term "Black Friday", but the prevailing theory is that the Philadelphia police negatively coined the term in the 1950s. Apparently, hordes of people would descend on the city on the Friday after Turkey Day before the annual Army / Navy football game on Saturday. The stores would take advantage of all the additional businesses promoting big sales, and the police would stay with long and busy shifts.
Black Friday did not enter its broader and more impressive reputation until the 1980s. But the origins of Cyber Monday are much more recent; The term was coined by the National Retail Federation in 2005 to describe the Monday after Thanksgiving, when people continued to shop online after returning to work. And nothing makes anyone happier than wasting time at work!
And there are fewer ads
Before you even think about where to find the best deal for a turkey, you certainly know the next Black Friday sales. This is because retailers (and intrepid bidding sites) have been posting Black Friday ads far in advance, sometimes in early October. However, we see comparatively fewer Cyber Monday ads, possibly because retailers know that buyers will see those sales anyway.
Doorbusters in the store Go Bye-Bye
Along with fewer ads, there is a shortage of products for the door. Cyber Monday is a online shopping vacations; There's no reason to go knock down the doors of your local Best Buy.
Of course, the "door buyers" in general are disappearing. Shoppers in stores have been frustrated by the concept of low stock items that sell out in seconds, and retailers are listening. Currently, it is not uncommon to find the so-called direct sales products online during Black Friday.
Most sales are made in less than 24 hours
Perhaps one of the most defined characteristics of Cyber Monday is the ephemeral nature of its offers, especially compared to Thanksgiving and Black Friday. Most of the Cyber Monday offers have been completed by the end of the day. Only about a third of the deals on Black Friday and a quarter of the Thanksgiving deals end so quickly.
Similarly, Cyber Monday has many more ephemeral offers, such as Amazon's lightning offerings. Therefore, it is better to remain glued to your screen, whether it is a laptop, a phone or a tablet, since the offers will be fast and furious.
Cyber Monday has the most online sales
We're not talking about coupons here; By "sales", we really mean goods sold. Cyber Monday is the largest online shopping day of the year, and last year it hit a record $ 3.45 billion in sales. That is more than 12% of the previous year. As expected, part of what pushed him to the edge was the mobile purchase. Mobile purchases accounted for 47% of visits to retail websites and 31% of sales.
Different stores will shine
While Black Friday will be dominated by offers from the usual suspects: Best Buy, Kohl's, Target, etc. Cyber Monday will see some less likely players shine. In the past, we've seen stores like Crocs and Levi's that offer really incredible offers, so do not be surprised if you find unexpected finds.
Fashionistas Love Cyber Monday
The Black Friday season is like the Olympics, with different shopping events in each day of shopping. While Thanksgiving and Black Friday are better for electronics, Cyber Monday shines on soft products. Clothes and shoes are especially good, with retailers bursting coupons that beat Black Friday in many cases. Beauty products are another Cyber Monday category that is overlooked, but it's impressive.
If you're not one of those who like style, you can always buy a laptop or buy new kitchen equipment. Better yet, book a killer hotel on Cyber Monday. I probably already had enough of those relatives who visit.
So, if you've been ignoring Cyber Monday, it's time to give this tough holiday another chance. With billions of dollars to his credit, this shopping extravaganza is here to stay!