It’s fairly clear the “old” Taylor Swift is useless and followers are excited for the brand new model of the pop star in her newest album, “reputation.”

Taylor Swift ends her hiatus Friday with the discharge of sixth album ‘Reputation.’(Photo: Steve Granitz, WireImage)

Taylor Swift’s new album is almost upon us, and the one one not speaking about it’s Taylor Swift. 

In a shocking transfer for the once-media-courting pop star, Swift has opted out of any interviews within the lead-up to sixth album Reputation, out Friday. Instead, she’s hosted secret album listening events for her greatest followers, and casually dropped a slew of polarizing singles and movies, leaving the remainder of us to guess who and what she’s singing about. 

Apart from Reputation, the now-27-year-old Grammy winner has talked to USA TODAY about every of her new albums since breaking out together with her 2006 self-titled debut, once we dubbed her an artist “On the Verge” of stardom. (Ya suppose?) After digging by our archives, we pored by six interviews of cryptic track hints and Friends fangirling, and gleaned what we might about Swift’s profession evolution as she marches into her subsequent period. 

1. When it involves enterprise acumen, she’s savvier than ever. 

Back in 2006, the world was launched to Swift by way of twangy debut single Tim McGraw, which peaked at No. 40 on the Billboard Hot 100 chart. Even then, the curly-haired Nashville transplant was a budding entrepreneur, repeatedly shopping for the track on iTunes till it ascended the downloads chart. 

“I wanted it so badly to get into the top 10 at iTunes,” Swift instructed USA TODAY in 2006. “So when it was sitting at 11, I downloaded it and it went into the top 10. Then I really wanted it to be top 5, so I downloaded it again when it was sitting at 6. Then I really wanted it to be No. 1 when my album came out, so I downloaded it again, and then it went No. 1.”

That insatiable drive has been paramount to Swift’s success previously decade. The pop star well withheld her final album, 1989, from all streaming providers for eight months after its launch, throughout which, it bought greater than 5 million copies, based on Nielsen Music. She has set herself up for equally mammoth gross sales with Reputation, providing unique album and collectible bundles by UPS, Ticketmaster and Target, the place it is already the very best music pre-sale within the retail chain’s historical past. 

2. Sonically, the chances are countless. 

Swift effortlessly transitioned from nation into full-fledged pop on 1989, a transfer that was foreshadowed by the dubstep-tinged Red single I Knew You Were Trouble

I Knew You Were Trouble spending six weeks at No. 1 on the pop charts is a little bit of a sign flare,” Swift mentioned in 2014. “I think people maybe expected I would go in this direction. I just don’t know if people expected me to be honest about it.”

While her earnest embrace of ’80s synth pop on 1989 led to her second album-of-the-year Grammy Award, her Reputation singles to this point have been a combined bag, with some critics complaining that they lack sonic cohesiveness.

Swift beforehand critiqued Red for being a mishmash of sounds, noting, “You’d hear mandolin on one track, then a dubstep bbad drop on the next song. You’re kind of thinking, are these really on the same album?” Which is why her foray into hip hop on Reputation — rapping on the peppy …Ready for It?, and collaborating with Future and Ed Sheeran on the still-unheard End Game — is all of the extra puzzling.  

Speculating about her subsequent album again in 2014, Swift mentioned that “nothing’s out of the question. Except maybe for me making a rap album, because I don’t think I’d be very good at it.”

three. She’s in warrior mode. 

Swift returned in August on the Right Said Fred-indebted Look What You Made Me Do as a scorned girl trying to reclaim her narrative, taking obvious jabs at foes together with Kanye West, Kim Kardashian and Katy Perry in its symbolism-heavy video. It’s definitely not the primary time the polarizing singer has scored with a revenge anthem, having hit No. 1 with Red kiss-off We Are Never Ever Getting Back Together

Writing about an ex, “I made a song that I knew would absolutely drive him crazy when he heard it on the radio,” Swift mentioned in 2012. “It’s the opposite of the kind of music that he was trying to make me feel inferior to.”

Asked why she would make a track for that motive, she coyly supplied: “Because that’s fun.”

four. But do not count on her to surrender who she’s writing about. 

Since 1989, Swift has been the topic of tabloid fodder for her closely scrutinized relationships with Calvin Harris and Tom Hiddleston, in addition to her non-public romance with present boyfriend Joe Alwyn. 

The singer seemingly confirmed her relationship with the latter when she “liked” a fan’s Tumblr publish speculating that …Ready For It? is about him. But it is unlikely she’ll say it outright in any future media appearances.  

“I like the way the stories of my relationships sound to music more than the way they look in print, in gossip columns or in me talking about them in interviews,” Swift mentioned in 2012. “I think it’s a better way of telling the stories.”

Fans “know whatever I’m going through now, they’ll hear about it on a record someday,” she continued. “They’ll hear the real story. There’s a little bit of lag time. It’s not as instant as going on a gossip blog. But it’s much more accurate.”


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5. As she continues to evolve, she stays unapologetically herself. 

Promoting her 2010 album Fearless, Swift mentioned that she hopes to mannequin her profession off icons corresponding to Paul McCartney and Emmylou Harris: “People who have maintained careers of longevity and also grace,” and “taken chances, but (have) also been the same artist for their entire careers.” 

While her look and sound have modified over time, Swift nonetheless very a lot is identical musician who forges private bonds with followers and invitations them into her world by her poetic, diary-like lyrics. And whereas her each transfer is, maybe unfairly, picked aside by the general public, she is rarely one to again down.  

“There is a tendency to want to get thick-skinned,” Swift mentioned in 2010. “There is a tendency to block out negative things, because they really hurt. But if I stop feeling pain, then I’m afraid I’ll stop feeling immense excitement and epic celebration and happiness. I can’t stop feeling those things, so I feel everything. And that keeps me who I am.”

Contributing: Brian Mansfield


Her authorized workforce’s response to a vital weblog publish drew the ire of the American Civil Liberties Union.
Video supplied by Newsy


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