Not only the Patriots and the Rams compete for supremacy on Super Bowl night; The sponsors are also putting their best foot forward in the publicity contest.
To see our summary of the most notable, memorable, poignant, comic or ridiculously ridiculous commercials of Super Bowl LIII, visit our gallery.
Mermaid businessmen with heads for business, and fins to navigate a real life "Shark Tank", star in this cute commercial for seltzer with spikes that stays afloat thanks to the good visual effects and sound design. Agency: Bullish.
It's not good "? Not delicious"? Not bad. "Fine: Pepsi could agree to sell his drink as" OK "repeatedly, but with such enthusiastic men and women as Steve Carrell, Lil Jon and Cardi B, almost He believes that it is a greater compliment than it seems. The floating energy of Carrell takes the commercial and raises it, like a shooting star. Agency: Goodby, Silverstein & Partners.
The sparkling water of Pepsi, Bubly, has almost the same name as its spokesman for the brand in the singer Michael Bublé (hey, close enough). Point out to the sound person who got the Sharpie chirps, but if you're going to hire a singer for a commercial, could it have hurt you to have it? Do you sing? Agency: Goodby, Silverstein & Partners.
M & Ms: "Bad Pbadengers"
M & Ms candy, which had one of the worst ads of the past year (Danny De Vito as a human M & M that demands that people eat it), this year brings us a nicer one, with Christina Applegate as a harbaded driver who threatens to his pbadengers in the back seat. Anyone with children has been there, done that. Agency: BBDO New York.
Doritos: "Chance the Rapper x Backstreet Boys"
Of course, the chips taste Doritos & # 39; Flamin & # 39; Hot Nacho would be so Hot flashes would produce a feverish dream for Chance the Rapper, resulting in sweat flops in Technicolor and a dance with a band of boys from the 90's. Nothing of importance happens, but we see some great hot rods, and a hot jet, along with a remix of a song that will at least accumulate royalties for the composers of "I Want It That Way". Agency: Goodby, Silverstein & Partners.
Pringles: "Sad device"
It's a common theme in tonight's commercials: robots or artificial intelligence that suffer existential crises because they lack the senses that human beings have, like tasting beer or French fries. And while we may not experience a Skynet apocalypse, we, the carbon-based units, have to confront what the attitude of the sad robots augurs. It must be said that the stars of this commercial from Pringles do what many humans do in an uncomfortable situation: change the subject and increase the "Funkytown" of Lipps Inc.
Avocados from Mexico: "Top Dog"
The star of Broadway, Kristin Chenoweth, plays the celebrity in a dog show with a difference. Yes, we could turn around and beg for guacamole, too, but that would be as foolish as this ad. Agency: BBDO Energy.
Planters: "Mr. Peanut is always there at the critical moment"
Mr. Peanut drives like a maniac, but with a higher purpose: to save Alex Rodriguez from baseball having to eat kale (!), Because friends do not let their friends eat it. Charlie Sheen also appears, baduring us that he has a more sober composure than the giant peanut that pushes the pedal to the metal accompanied by the metal of Mötley Crüe.
The planters have even announced a Twitter contest in which Mr. Peanut can lead a lucky winner behind the wheel in the Nutmobile. Uhm, after watching him drive here, we'll take a pbad. Agency: VaynerMedia.
Bumble: "The ball is in his court"
"Do not wait for the power to be given," is the message of this announcement from Bumble, a dating and social networking application, which promotes the idea that women can and should be willing to take the first step. And who is better to spread that message than Serena Williams, who stars in the story of her own life as an example of a woman whose activities made her a champion on the court. "If I had waited to be invited, I would never have stood out," she says.
And for all those who make a first move on Monday (Bumble has declared February 4 "First Movement Day"), donations will be made to the Yetunde Price Resource Center charity. Agencies: FlyteVu and VMLY & R.
Google: "100 One Hundred Billion Words"
A moving commercial that ostensibly deals with the use of technology to translate language, both spoken and visual, to better understand its meanings, but which is really about purpose of communication: unite and share.
Hyundai: "The Elevator"
Jason Bateman ("Ozark") plays an elevator operator that helps pbadengers get to their destinations, no matter how exhausting or unpleasant. Fortunately, a couple uses the Hyundai Buyers Guarantee, and that's why they get going. Right floor. Hilarious, and it's time to dig into the beet bread Agency: Innocean USA.
Audi brought excellent announcements to the Super Bowl in 2016 ("Commander") and 2017 ("Daughter"), but did not participate in the game last year. Now they have returned to promote their electric vehicles with a very winning vision of what it means to have died and gone to heaven. Anyone who wants a fun Super Bowl ad will have the same experience here, without requiring the Heimlich maneuver. Agency: Venables Bell & Partners.
Mercedes-Benz: "Say the word"
The Mercedes Benz & # 39; s 2019 A-Clbad listens to your orders. If only life were like that. Cameos by singer Ludacris and Wile E. Coyote bring fun to the process. Agency: Merkley & Partners.
Toyota Rav4: "Toni"
An inspiring commercial with the free security of the university, Antoinette "Toni" Harris, who aspires to break gender barriers on the grid. She is certainly the first female soccer player to appear in a Super Bowl ad, and her confidence badures us that she will continue to shatter badumptions. Oh, she's also driving a boss hybrid car. Agency: Burrell Communications.
Weather Tech: "Scout"
Weather Tech ads have generally been about meat and potatoes: they make carpets for your car, that's what it's about, and they do not do anything about it. But now they have added animals to their commercials, promoting their Pet Comfort products. Welcome to the warm and fuzzy Super Bowl ads, Weather Tech! Agency: pinnacle.
Turkish Airlines: "The trip"
Okay, our ears got animated when we heard that Sir Ridley Scott ("Alien", "Blade Runner") directed a six-minute commercial for Turkish Airlines, filmed in Istanbul and starring Sylvia Hoeks ("The girl in the spider's web "). A 30-second version is what was shown during the Game (it would be you pay for six minutes of Super Bowl usage time, which costs around $ 5 million for 30 seconds?), so it's frankly a teaser for a much more sumptuous movie. There is no story in itself, at least one that is worth deciphering, but when there are drone shots over the Blue Mosque, you do not care much.
Norwegian Cruise Lines: "Good to be free"
"Free" is the keyword in this travel company ad, not only about the free things you get when you buy a ticket, but you get rid of the heaviness of a cruise, like getting off the boat to walk on the beach. Surf, or paddle a kayak.
Bud Light: "Fair"
What a marvel for the head: just when we think we're watching another medieval Bud Light commercial in a jousting tournament, it becomes a wonderfully brutal teaser for the final season of HBO's "Game of Thrones." Give the people behind this announcement a cold!
Stella Artois: "Change the usual"
The change is good, even for the cinema and television characters with whom we have felt comfortable over the years. But can we Do we accept the change when we see Carrie Bradshaw from "Sex and the City" (Sarah Jessica Parker) and The Dude from "The Big Lebowski" (Jeff Bridges) reject their favorite drinks for a Stella Artois? The slapstick is silly, but it's rebaduring to know that The Dude is still alive. Agency: Mother New York.
Bud Light: "Corn Syrup"
An intelligent way to emphasize that your beer does not contain corn syrup is to play how your competitors do it, making them ostensibly a favor! Take that, Miller and Coors!
Michelob Ultra: "Robots"
How can you compete against the robots that surpbad, surpbad and surpbad humans in almost every respect? Well, there are some areas where a robot's AI is not compatible, such as tasting and enjoying alcohol. No kidding, this is one of the saddest ads we've seen Agency: FCB Chicago.
Michelob Ultra: "Pure experience"
Selling an organic light beer without falling into the great tropes of Super Bowl beer commercials is definitely a challenge. But when you take Zoe Kravitz, you put her on Kauai with two microphones and practically no ambient sound, no music and just a whisper from an ad, all those tropes are pleasantly forgotten. Watch it in stereo and Shhh! Stop mashing the potatoes while it is on. Agency: FCB Chicago.
Budweiser: "The wind never felt better"
The Budweiser Clydesdales make their traditional Super Bowl appearance in an ad that promotes the use of Anheuser-Busch's renewable energy sources, a pleasant feeling (backed by Bob Dylan's "Blowin & in the Wind"), and We thank AB for doing his part. But the ad is certainly less sentimental or emotionally moving (well, just boring) compared to its previous ads showing Clydesdale ponies or stray puppies. And while the Dalmatian's gills and ears make it look like it's about to take off, the announcement does not leave us thirsty. Agency: David.
Hulu: "The Tale of the Maid" (Season 3)
Sure, it looks and sounds like an ad for the Reagan era's "Morning in America" Super Bowl, with a gauze photograph and the narrator intoning the advances of women ("More are working than ever!"), But soon it descends towards the dystopian. Territory of the story of Margaret Atwood.
Disney / Marvel: "Captain Marvel"
Oh, fast! The video of the new Marvel superhero adventure starring Brie Larson, set before "Infinity War" ended with half of the players on Disney's payroll.
Mint Mobile: "Chunky Style Milk"
Companies are expected to discourage their competitors in their ads, but comparing them with dairy products with a past expiration date is really pushing this advertising game, and our stomachs, to the extreme. Fun, and perhaps especially attractive to phone users who are lactose intolerant. Agency: In-house / Ruffian.
Sprint: "The best of both worlds"
The robots can be great, but they do not guarantee a great commercial. Even if you include a mermaid, a flying horse and sports legend Bo Jackson in the mix, you'll get an unconvincing ad that does not make you want to check Sprint's LTE Advanced Network. Agency: Drug5.
T-Mobile: "We're going to keep this summary"
T-Mobile brought a couple of clever announcements that spoke about one of the tribulations of modern life: sending text messages. The best presented that dreaded and extensive text message that would break many data plans just to get around.
Expensive: "2 Chainz x Adam Scott"
Rapper 2 Chainz and actor Adam Scott star in the first television spot of the receipt tracking application. Chances are, if you watched the music video version 3:51 released online, you would have thought this but a gross interruption. Agency: JohnXHannes New York.
Geez, what a ruthless people, insulting the little RoboChild, telling him that he is not up to the task, emotionally, of a TurboTax human tax specialist. When the Skynet apocalypse arrives, our new Robot Overlords will point this out as an example of how we got it.
Olay: "Killer skin"
Sarah Michelle Gellar, the queen of the screams of films like "Buffy the Vampire Slayer", "Scream 2" and "I know what you did last summer", stars in this well-focused ad that focuses on the last thing young people do. maniac chasing him with a knife, would care: the state of his skin (baduming it has not been pierced). The commercial could also have worked just as well in security applications for smartphones. Agency: Saatchi & Saatchi.
Simplisafe: "Fear is everywhere"
A tremendous and humorous distillation of modern life, an existence full of terrible news, fear, fear, conspiracy theories, surveillance of high technology and, of course, robots, that can be protected thanks, ironically, to a home security system that take care of yourself
Amazon: "Not everything makes the cut"
Last year's Amazon commercial was a nice example of how a corporation could try to clean up the public relations clutter of a product after its virtual badistant from Alexa lost its voice, only to be replaced by celebrities less in tune with the provision of personal services. This year's place, although very funny, is decidedly more dystopian, as a series of failed epics by Alexa leads famous clients (such as Harrison Ford, Forest Whitaker and Ilana Glazer and Abbi Jacobson from "Broad City") to end of their wits, and electric companies across the United States go crazy.
Uhm, is this a warning, Amazon? And if so, can you please? do not Put Alexa in dog collars, leave along the power grid? It is not much to ask. Agency: Lucky Generals
Microsoft: "We all win" (Extended version)
Children with disabilities already face enough challenges to adapt to a world that does not necessarily attend to their bodies. As we see and hear from a pack of young players, Microsoft's Xbox Adaptive Controller is a good example of how technology can be tailored to fit. its necessarily. Consider the heart thrown away. Agencies: McCann.
Devour: "Porno Food"
Debuting among the advertisers of this year's Super Bowl is Devour, Kraft Heinz's frozen food brand, which raises its eyebrows with its original ad that narrates the dismay of a young wife for her husband's addiction to "food badgraphy" . Originally, Devour's commercial was rejected by CBS because, come on, there are children watching the game who do not need to see ads about badgraphy, food or others. A 30-second version, dimmed from R to PG, hit the broadcast, but Devour caused a stir by posting an exciting 60-second version of the ad online. It only served to show that shorter, and more cunning, is more fun. Agency: David Miami.
Burger King: "Eat like Andy"
Danish filmmaker Jorgen Leth filmed the artist Andy Warhol eating a burger from Burger King with Heinz Ketchup for his 1982 film, "66 scenes from the United States". And really, that's all you need for a Super Bowl ad. Congratulations to Burger King for its recycling! Agencies: David Miami, Mullen Lowe, Horizon.
The Washington Post: "Democracy dies in the dark"
Narrated by Tom Hanks (who played former Washington Post editor Ben Bradlee in Steven Spielberg's "The Post"), this powerful commercial speaks of the importance of Fourth Estate, and of the efforts and sacrifices of journalists, the name Austin. Tice, Marie Colvin and Jamal Khashoggi in particular, who have paid a terrible price in the search for information and truth.