This morning, the Recording Academy announced nominations for the 2018 Grammy Awards and, for the first time, Grammy voters recognized the prevalence of rap, R & B and Latin pop in the era of streaming. Jay-Z led all the candidates with eight nominations, but emerging stars like SZA and Khalid also received five nominations each, and Luis Fonsi's inescapable summer success, "Despacito," also received multiple badent. Here are five conclusions.
1. The Grammy voters finally paid attention to the transmission numbers.
This summer, Nielsen released a report that showed that hip-hop and R & B had gone to rock as the most-consumed music in the United States for the first time, in large part because of the broadcast. That seems to have attracted the attention of Grammy voters, at least for now: the most prestigious Grammy categories (Song / Disco / Album of the Year) were dominated by broadcast success stories, whether it was Luis Fonsi and Daddy Yankee & # 39; s "Despacito" (more than 4 billion hits on YouTube) or "Redbone" by Childish Gambino (338 million broadcasts on Spotify). The only exception to the rule in the main categories of crossed genre was Lorde & # 39; s Melodrama that was not a mbadive broadcast success.
2. Pop suffered.
Although Ed Sheeran (11 nominations to date, two victories) has competed in the categories Album of the Year, Song of the Year and Record of the Year in the past, he limited himself to the single-genre competition this year, with winks for Best Pop Vocal Album and Best Solo Pop Performance. Although Katy Perry has won a Grammy nomination in at least one category for each album since One of the Boys, Witness did not receive any. Jack Antonoff, who produced for Lorde, Pink, Swift, Fifth Harmony and more, was not nominated in the Producer of the Year category. Nor was Max Martin (winner of 2015, nominated in 2017, accredited this year on albums by Swift and Katy Perry) or Jeff Bhasker (winner of 2016, nominated in 2013, accredited this year on albums by Harry Styles and Perry). Reputation by Taylor Swift came out earlier this month, so it was not eligible for the 2018 Grammys; Swift's solitary nod appeared in the category Best song written for visual media.
3. The Academy nominated four minority performers for the album of the year, tying a record.
Aspiring album of the year this year includes Kendrick Lamar, Jay-Z, Bruno Mars and Childish Gambino. That's the majority of minority nominees since 2005, when Ray Charles, Kanye West, Usher and Alicia Keys were nominated. Prior to 2005, the Recording Academy had never nominated more than three non-white artists for the album of the year.
A big part of the change this year is due to a change in the reception of R & B. Grammy voters are usually love vintage R & B when played by white singers: watch Adele's victories in 2017, Ed Sheeran's 2016 Song of the Year "Thinking Out Loud" and Sam Smith's multiple victories in 2015. This year, the nominations Grammy went to Childish Gambino, who got five nominations for his love letter of the seventies: funk Awaken, My Love! and Mars, who ambaded six nominations for 24K Magic that riffed on Gap Band, Zapp and Jodeci.
4. Grammy voters continue to love Jay-Z.
Jay-Z has 21 Grammys to date, a number that ties him in seventh place on the list of most Grammy victories of all time. He leads the field at the 2018 Grammys with eight nominations. (A victory will allow him to tie his wife, Beyonce, who currently has 22 awards.) Impressively this year he won nominations for three different songs from his album 4:44 – the title song for the album, "The Story of OJ" and "Family Feud". Voters are so enamored of Jay-Z that No. I.D., the sole producer in 4:44 also won a Producer of the Year nomination. This is a rare honor for a hip-hop rhythm maker: Nineteen85, the man behind Drake hits such as "Hotline Bling," is the only rap producer who received the Producer of the Year nod in the past three years.
5. Grammy voters seem ready to receive new blood.
The Grammys made space for newcomers this year in a variety of categories. Camelphat and Elderbrook's frenzied club, "Cola," won a nomination for Best Dance Recording alongside grizzled heavyweights such as LCD Soundsystem and Gorillaz. Julia Michaels' first single, "Issues," was nominated for Song of the Year . The most impressive is the category Urban Contemporary Best Album, where three debut albums of major brands appear: 6lack & # 39; s Free 6lack Khalid & # 39; s American Teen & SZA & # 39; s CTRL . Compare this with the category Best Alternative Music Album and Best Country Album, which does not include debuts.