100 million searches per day


DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.

DuckDuckGo’s public traffic data indicates that the record hit last Monday, January 11.

Dakkadugo is on track to hit nearly 90 million daily average searches for the month of January, including the number of Monday’s milestones.

For comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. This means that this month’s number represents a 73% year-over-year increase.

To further this record increase, daily average searches have increased year-over-year:

  • January 2019 to January 2020 – 52% increase
  • January 2018 to January 2019 – 62% increase
  • January 2017 to January 2018 – 61% increase
  • January 2016 to January 2017 30% increase

DuckDuckGo’s growth is not limited to web search, as its mobile app is more popular than before.

Last week it peaked at # 7 on the iOS App Store chart for all free apps, and # 1 out of all utility apps.

DuckDuckGo sets new record: 100 million searches per day

DuckDuckGo’s success on mobile has pushed it to the number 2 position behind Google in mobile search market share, which is troubling Bing and Yahoo.

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related: DuckDuckGo vs Google

That’s right, DuckDuckGo is officially the # 2 search engine on mobile in the US. On the desktop it overtakes Bing and Yahoo in the # 4 position. However, search engines have less room to grow on the desktop as more searches occur on mobile devices.

DuckDuckGo sets new record: 100 million searches per day

Whichever way you want to see it, Duck Duckgo is experiencing growth not seen in its 12-year history. All signs point towards private platforms being part of a larger shift.

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DuckDuckGo’s major selling point compared to other search engines is its privacy features. Users can search and sell to advertisers without collecting their personal information.

Recent events have emphasized the adoption of privacy-based apps. As DuckDuckGo rises through the App Store ranks, so do encrypted messaging apps like Signal and Telegram.

At the time of this writing, Signal and Telegram are # 1 and # 2 on the US App Store respectively.

When people become more aware of how companies use their data it appears that they are making conscious decisions to choose different services.

Antitrust investigations at companies such as Facebook, Amazon, Apple and Google have brought their privacy policies to the forefront. As a result, people are realizing that they sign big technology when they agree to their terms of service.

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Alternative search engines, social media apps, and messaging apps are all growing. Whether that development is sustainable, we will find out over time. It is possible that users will find greater satisfaction in the services they were originally using.

As it relates to DuckCadagoo, its development has been stable enough to suggest that it will continue in this way. As I demonstrated earlier, it took years of travel to Duckdagoozo’s 100 million discoveries per day. This is not something that happened overnight.

Now would be a good time for DuckDuckGo to invest in more features that bring it closer to a true 1: 1 option for other search engines. We will see if this increase in daily searches gives some updates in the near future.

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Source: DuckCadagoo, StateCounter, Same,

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